International Program Best

If you are a Korean language and culture enthusiast, you can learn more of the global K-Contents through this program.

  • Course

    47

  • Students

    2014

  • Video Contents

    887

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43 Course(s)

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).   Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

70

G-MOOC

International Entertainment and Sports Marketing

Professor

Choi Sunmee

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry. Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

21

G-MOOC

International Hospitality and Healthcare Services Marketing

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: Situation Analysis for their chosen company or brand. Marketing Mix Analysis for their chosen company or brand. Cross Country Innovation Plan when expanding abroad. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment. Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from the Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

53

G-MOOC

International Marketing and Cross Industry Growth Capstone Project

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.   Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

23

G-MOOC

International Marketing Entry and Execution

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization. Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

91

G-MOOC

Intro to International Marketing

Professor

HEO, JOON

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

Spatial (map) is considered as a core infrastructure of modern IT world, which is substantiated by business transactions of major IT companies such as Apple, Google, Microsoft, Amazon, Intel, and Uber, and even motor companies such as Audi, BMW, and Mercedes. Consequently, they are bound to hire more and more spatial data scientists. Based on such business trend, this course is designed to present a firm understanding of spatial data science to the learners, who would have a basic knowledge of data science and data analysis, and eventually to make their expertise differentiated from other nominal data scientists and data analysts. Additionally, this course could make learners realize the value of spatial big data and the power of open source software's to deal with spatial data science problems. This course will start with defining spatial data science and answering why spatial is special from three different perspectives - business, technology, and data in the first week. In the second week, four disciplines related to spatial data science - GIS, DBMS, Data Analytics, and Big Data Systems, and the related open source software's - QGIS, PostgreSQL, PostGIS, R, and Hadoop tools are introduced together. During the third, fourth, and fifth weeks, you will learn the four disciplines one by one from the principle to applications. In the final week, five real world problems and the corresponding solutions are presented with step-by-step procedures in environment of open source software's. Professor Joon Heo from Department of Civil and Environmental Engineering, Yonsei University  Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

68

G-MOOC

Spatial Data Science and Applications

Professor

SHIN HYUN HAN

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This is a peer review course. In the capstone project, you are going to apply what you have learned in the previous courses. The final output from this project is an estimation of a firm. You can choose either a public company or a startup depending on the availability of information on the firm. If you have your own startup, then you can do this capstone project on the startup. If not, then you can do this project of a public company. Therefore, the first step is selecting an actual company that you are interested in. Next, you have to do the research on and describe the firm’s industry and business. Based on your research, you make an estimate of firm’s growth, cash flows and earnings. In order to do this, you need to apply what you have learned in financial statement analysis. Once you find firm’s cash flows and earnings, you can apply what you have learned in discounted cash flow method and multiple methods to find the value of the company. In addition to the valuation, you will be given a hypothetical project and have to decide whether to take the project if the opportunity is given to the company of your choice. Be doing this Capstone project, you will complete your understanding of valuation and financial analysis of startups. Professor Hyun Han Shin from Finance Department  at Yonsei School of Business Professor Saeyeul Park from Finance Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

30

G-MOOC

Valuation and Financial Analysis for Startups Capstone

Professor

SHIN HYUN HAN

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

Discounted cash flow method means that we can find firm value by discounting future cash flows of a firm. That is, firm value is present value of cash flows a firm generates in the future. In order to understand the meaning of present value, we are going to discuss time value of money, first. That is, the value of $100 today is different from the value of $100 a year later. Then, what should be the present value of $100 that you are going to receive in 1 year? How about the value of $100 dollars that you are going to receive every year for next 10 years? How about forever? After taking this course, you are going to be able to find the present value of these types of cash flows in the future. Unlike most of finance courses, in this course, you are going to learn how to use excel to find present value of future cash flows. In addition to the present value, you are also going to learn how to find future value given investment; interest rate given investment and future cash flows, payments given interest rates, number of periods to wait given investment and interest rate, and so on. After learning the concept and how to find the time value of money, you are going to apply this to real world examples and company valuation. After taking this course, you will be ready to make an estimate of firm value by discounting its cash flows in the future.   Professor Hyun Han Shin from the Finance department in Yonsei School of Business Professor Saeyeul Park from the Finance department in Yonsei School of Business   Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

22

G-MOOC

Valuation for Startups Using Discounted Cash Flows Approach

Professor

SHIN HYUN HAN

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

In addition to discounted cash flow method, multiple method is one of the most popular methods of firm valuation. PER is often used among financial professionals to make a quick-and-dirty estimate of a firm value. In this course, you are going to learn the concept and usage of PER, PBR and PSR. In addition to these basic multiple ratios, you are going to learn how to make an estimate of enterprise value and founder’s ownership before and after additional funding. Startups require a number of financings before IPO. After taking this course, you are going to be able to answer questions such as What the price per share should be given the startup’s estimate of earnings in the future; How many shares the founder should give up to raise additional capital; and so on? In the discounted cash flow method and multiple method, you are always given earnings or cash flows to make estimate of firm value. In this course, you are also going to learn how to generate cash flows or earnings from the financial statements. After taking this course, you will be able to understand the meaning of financial statements such as balance sheet, income statement and cash flow calculation.   Professor Hyun Han Shin from the Finance department in Yonsei School of Business Professor Saeyeul Park from the Finance department in Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries 

Students

43

G-MOOC

Valuation for Startups Using Multiple Approach
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