International B2B Marketing Free English ‎(en)‎

  • Recruiting People1,000 people

  • Target ClassALL

  • Enrollment Period01-03-2022 ~ 02-28-2023

  • Learning period01-03-2022 ~ 02-28-2023

  • Payment StatusFree

  • Approval MethodAutomatic Approval

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Class Introduction

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.

  • Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business
  • Professor Sunmee Choi from the Service Management Department at Yonsei School of Business

  • Contact ICTL(ictl@yonsei.ac.kr) for related inquiries
Preview Lecture Video
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Course Introduction

교수학습혁신센터에서 제작한 Global MOOC(Coursera) 강좌입니다.

Classification
  • Curriculum
    Premium Lecture
  • Class Area
    Humanities, Social, Etc
  • Subject
    Management and economy