International B2B Marketing 무료 English ‎(en)‎

  • 모집인원1,000명

  • 수강대상전체

  • 수강신청기간2023-01-01 ~ 2024-02-29

  • 학습기간2023-01-01 ~ 2024-02-29

  • 결제여부무료

  • 수강승인방법자동 승인

로그인하시면 강좌에 등록할 수 있습니다.
강좌 소개

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.

  • Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business
  • Professor Sunmee Choi from the Service Management Department at Yonsei School of Business

  • Contact ICTL(ictl@yonsei.ac.kr) for related inquiries
강의영상 미리보기
강의영상 미리보기는 2분 영상만 제공됩니다.
수강신청 후 강의실에서 학습영상 전체를 확인하실 수 있습니다.
과정 소개

교수학습혁신센터에서 제작한 Global MOOC(Coursera) 강좌입니다.

분류
  • 교육과정
    국제강좌
  • 학문분야
    사회
  • 주제
    경영·경제