International Marketing Entry and Execution Free English ‎(en)‎

  • Recruiting People1,000 people

  • Target ClassALL

  • Enrollment Period01-03-2022 ~ 02-28-2023

  • Learning period01-03-2022 ~ 02-28-2023

  • Payment StatusFree

  • Approval MethodAutomatic Approval

Log in to take courses.
Class Introduction

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.

After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.

 

  • Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business
  • Professor Sunmee Choi from Service Management Department at Yonsei School of Business

  • Contact ICTL(ictl@yonsei.ac.kr) for related inquiries
Preview Lecture Video
Lecture video preview is only available as a 2-minute video.
After registering, you can check the entire learning video in the classroom.
Course Introduction

교수학습혁신센터에서 제작한 Global MOOC(Coursera) 강좌입니다.

Classification
  • Curriculum
    Premium Lecture
  • Class Area
    Humanities, Social, Etc
  • Subject
    Management and economy