International Entertainment and Sports Marketing Free English ‎(en)‎

  • Recruiting People1,000 people

  • Target ClassALL

  • Enrollment Period01-03-2022 ~ 02-28-2023

  • Learning period01-03-2022 ~ 02-28-2023

  • Payment StatusFree

  • Approval MethodAutomatic Approval

Log in to take courses.
Class Introduction

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.

People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

 

  • Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business
  • Professor Sunmee Choi from Service Management Department at Yonsei School of Business


  • Contact ICTL(ictl@yonsei.ac.kr) for related inquiries
Preview Lecture Video
Lecture video preview is only available as a 2-minute video.
After registering, you can check the entire learning video in the classroom.
Course Introduction

교수학습혁신센터에서 제작한 Global MOOC(Coursera) 강좌입니다.

Classification
  • Curriculum
    International Lecture
  • Class Area
    Art/Physical Education
  • Subject
    Management and economy