International Program Best

If you are a Korean language and culture enthusiast, you can learn more of the global K-Contents through this program.

  • Course

    43

  • Students

    1616

  • Video Contents

    877

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38 Course(s)

Professor

언어연구교육원 한국어학당

Learning Period

03-10-2022 ~ 12-31-2022

Course Introduction

본 강좌는 한국어의 의성어와 의태어를 설명하고 있습니다. 한국어는 다른 언어에 비해 의성어와 의태어가 많이 발달했습니다. 그래서 외국인 학습자들이 자신의 모국어에 없기 때문에 공부할 때 어려움을 많이 경험합니다. 본 강좌는 이러한 어려움을 해소하기 위해 약 30개 이상의 의성어와 의태어를 선정해서 학습자들이 상황에 맞게 사용할 수 있도록 내용을 구성했습니다. 특히 다양한 상황극을 이용해 이해도를 높이고 있습니다. 본 강좌를 마친 후에 학습자들은 한국어의 의성어와 의태어를 실제 말하고 들으며 쓰고 읽을 수 있습니다. You will learn Korean onomatopoeia and mimetic words through this course. Compared to other languages, the usage and development of onomatopoeia and mimetic words is considerably more advanced in Korean language. Thus, it can be difficult for foreign learners since they do not have such words in their mother tongue. More than 30 words will be taught in this course, with the aim of students learning how to use them appropriately in different situations. Through scenarios, students can understand onomatopoeia and mimetic words better. After completing the course, you will be able to read, understand and use Korean onomatopoeia and mimetic words.

Students

13

[Yonsei KLI] Online Korean Yonsei(O.K. Yonsei)

Online Korean Yonsei Clips: Korean Onomatopoeia and Mimetic Words

Professor

문과대학 행정팀

Learning Period

03-08-2022 ~ 02-28-2023

Course Introduction

The ‘Everyday Korean for Foreign Graduate Students in Science and Engineering’ course is designed to help foreign students studying in Yonsei learn Korean expressions necessary for daily life and university life. This course was produced as a part of the Korean language communication competency enhancement program for foreign graduate students with support from the Graduate School Innovation Project of the Institute for Humanities Convergence Education.   This course aims to learn practical and useful expressions, and according to the results of the demand survey of actual science and engineering graduate students, it is focused on learning expressions for each situation in which the learning demand is high. Therefore, key expressions for each situation encountered in studying abroad in Korea are simply and clearly introduced.     Situation Topic 콘텐츠 분량 1강 On-line classroom 1-1. Greeting/Intuducing 3 min 1강On-line classroom1-2. Asking for excuse when turning          mic/cam off 3 min 1강On-line classroom1-3. When technical error occurs 3 min 1강On-line classroom1-4. When presenting 3 min 1강On-line classroom1-5. Bad internet connection 3 min 1강On-line classroom1-6. Asking Questions & Giving opinions 1 3 min 1강On-line classroom1-7. Asking Questions & Giving opinions 2 3 min 2강 Speaking with a professor 2-1. Discussion on Thesis 3 min 2강Speaking with a professor2-2. Asking for an add-on to a full class 2 min 2강Speaking with a professor2-3. Idea meeting 3 min

Students

15

YONSEI UNIVERSITY COLLEGE OF LIBERAL ARTS

'Everyday Korean' for foreign graduate students of science and engineering

Professor

Astrid Lac, HELEN JEESUNG LEE, Henry Hungsun Em, Howard Kahm, Hyun-Kyung Lee, Seunghei Hong

Learning Period

02-25-2022 ~ 02-28-2023

Course Introduction

[Course Overview] K-Cinema: Explorations in Korean Culture, Design, and History is a non-degree course in the International Program of Yonsei’s LearnUs Online Platform. Students from all backgrounds and majors will find this an informative, fascinating and enjoyable introduction to one of the world’s fastest-growing cultural phenomena: K-Cinema. Using two well-known Korean films produced in the Incheon area as our primary sources - Chinatown (2015) and New World (2012) - class sessions are divided into subtopics that appeal to a diverse range of interests and perspectives (history, textual analysis, interviews and field trips). This is a course where everyone is encouraged to participate, enjoy, and discover something new about Korean culture!   [Specific curriculum]   Topic Detailed Topic Lecturer Duration 1 영화 Chinatown 1-1. Chinatown Helen Lee 12m 36s 1-2. A Larger Trend in Korean Design: Nostalgia & Newtro HyunKyung Lee 6m 50s 1-3. Hidden Origins of South Korea’s Politics & Economy Henry Em 6m 53s 1-4. Connections: The Historical Context of “Chinatown” Howard Kahm 8m 16s 1-5. The Mother: An Eternal Repetition Astrid Lac 9m 40s 1-6. Strong and Empowered? Gender in Chinatown Clara Hong 11m 32s 2 영화 신세계 2-1. Male Anxiety in New World Clara Hong 9m 36s 2-2. Some design aspects of the movie New World HyunKyung Lee 9m 40s 2-3. Liberation Denied: United States, Soviet Union, and the Creation of Two Koreas Henry Em 9m 53s 2-4. Connection: Militarized Industrialization in Modern Korea Howard Kahm 9m 26s 2-5. The Father: A Necessary Demise Astrid Lac 9m 55s 2-6. Compulsory Military Duty and Youth Culture Helen Lee 31m 44s   [Instructor] Helen Lee Clara Seunghei Hong HyunKyung Lee Howard Kahm Henry Em Astrid Lac   Underwood International College, Yonsei University   Inquiries: Education Digital Transformation Team, Office of Academic Affairs, Yonsei University (ictl@yonsei.ac.kr)  

Students

143

International Program

K-cinema: Explorations in Korean Culture, Design, and History

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).   Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

62

G-MOOC

International Entertainment and Sports Marketing

Professor

Sunmee Choi

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry. Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

20

G-MOOC

International Hospitality and Healthcare Services Marketing

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: Situation Analysis for their chosen company or brand. Marketing Mix Analysis for their chosen company or brand. Cross Country Innovation Plan when expanding abroad. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment. Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from the Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

49

G-MOOC

International Marketing and Cross Industry Growth Capstone Project

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.   Professor Dae Ryun Chang from Marketing Department at Yonsei School of Business Professor Sunmee Choi from Service Management Department at Yonsei School of Business Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

22

G-MOOC

International Marketing Entry and Execution

Professor

Dae Ryun CHANG,

Learning Period

01-03-2022 ~ 02-28-2023

Course Introduction

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization. Contact ICTL(ictl@yonsei.ac.kr) for related inquiries

Students

83

G-MOOC

Intro to International Marketing
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